Gain valuable insights and services. For nonprofit foundations and others.
Introduction
Development Economics X specializes in helping nonprofit foundations with their online marketing and web analytics needs. We use Google Analytics and Google Search console to measure and optimize the performance of nonprofit websites and campaigns.
We are interested in working with your foundation, which aims to foster economic development for the next generation. We believe that we can help you reach more donors, volunteers, and supporters online, and increase the impact of your work.
Services
We offer the following services to help you achieve your online marketing goals:
- Google Analytics Setup and Configuration: We will set up and configure Google Analytics for your website, ensuring that it tracks the most relevant and meaningful data for your foundation. We will also link your Google Analytics account to your Google Ad Grants account, which will allow you to measure the return on investment of your free advertising on Google Search.
- Google Search Console Setup and Optimization: We will set up and optimize Google Search Console for your website, which will help you monitor and improve your site’s visibility and ranking on Google Search. We will also help you identify and fix any issues or errors that may affect your site’s performance or user experience.
- Website and Campaign Analysis: We will use Google Analytics and Google Search Console to analyze your website and campaign data, and provide you with actionable insights and recommendations. We will help you understand where your users are coming from, what actions they are taking on your site, and how you can improve your site’s content, design, and functionality to increase conversions and engagement. We will also help you measure the success of your marketing campaigns, such as email newsletters, social media posts, or online events, and identify the best practices and opportunities for improvement.
- Reporting and Dashboarding: We will create and maintain custom reports and dashboards for your foundation, using Google Analytics and Google Search Console data. These reports and dashboards will help you monitor and evaluate your key performance indicators, such as website traffic, donations, event registrations, volunteer applications, and more. We will also provide you with regular updates and feedback on your website and campaign performance, and suggest new ideas and strategies to grow your online presence and impact.
Example
To illustrate how our services can benefit your foundation, let us show you a hypothetical example of how we would use Google Analytics and Google Search Console to analyze and optimize your website and campaigns.
1. Google Analytics Setup and Configuration
We would start by setting up and configuring Google Analytics for your website, following the best practices and guidelines for nonprofits. We would make sure that your Google Analytics account is properly linked to your Google Ad Grants account, which will enable you to track and optimize your free advertising on Google Search.
We would also define and implement the most relevant and meaningful goals and events for your website, such as donations, event registrations, volunteer applications, newsletter sign-ups, and more. These goals and events will help you measure the conversions and interactions that matter most for your foundation.
2. Google Search Console Setup and Optimization
We would then set up and optimize Google Search Console for your website, following the best practices and guidelines for nonprofits. We would make sure that your website is verified and indexed by Google, and that you have submitted a sitemap to help Google crawl and understand your site’s structure and content.
We would also use Google Search Console to monitor and improve your site’s visibility and ranking on Google Search, by analyzing your search performance, keywords, impressions, clicks, and click-through rates. We would help you optimize your site’s title tags, meta descriptions, and structured data, to make your site more relevant and appealing to your target audience.
3. Website and Campaign Analysis
We would use Google Analytics and Google Search Console to analyze your website and campaign data, and provide you with actionable insights and recommendations. For example, we would help you answer questions like:
- Where are your users coming from? We would use Google Analytics to segment your users by source and medium, such as organic search, paid search, referral, social, email, etc. We would also use Google Search Console to see which keywords and queries are driving traffic to your site. This would help you understand which channels and keywords are most effective for reaching and attracting your potential donors, volunteers, and supporters.
- What actions are your users taking on your site? We would use Google Analytics to track and measure your goals and events, such as donations, event registrations, volunteer applications, newsletter sign-ups, and more. We would also use Google Analytics to analyze your users’ behavior, such as pageviews, bounce rate, time on site, etc. This would help you understand how your users are engaging with your site, and how you can improve your site’s content, design, and functionality to increase conversions and engagement.
- How are your marketing campaigns performing? We would use Google Analytics to measure the success of your marketing campaigns, such as email newsletters, social media posts, or online events. We would use Google Analytics’ campaign parameters to tag and track your campaign URLs, and see how they affect your website and goal performance. We would also use Google Analytics’ attribution models to see how your campaigns contribute to your conversions and revenue. This would help you identify the best practices and opportunities for improvement for your marketing campaigns.
4. Reporting and Dashboarding
We would create and maintain custom reports and dashboards for your foundation, using Google Analytics and Google Search Console data. These reports and dashboards would help you monitor and evaluate your key performance indicators, such as website traffic, donations, event registrations, volunteer applications, and more.
For example, we would create a dashboard like this one, which shows your website and goal performance over time, and compares it to your previous period and your target:
We would also provide you with regular updates and feedback on your website and campaign performance, and suggest new ideas and strategies to grow your online presence and impact.
Conclusion
We hope that this proposal has given you an idea of how we can help you use Google Analytics and Google Search console to help your foundation with marketing and other needs. We are confident that we can provide you with valuable insights and services that will help you achieve your online marketing goals and increase the impact of your work.
If you are interested in working with us, please contact us:
contact@developmenteconomicsx.com We would love to hear from you and discuss the details of our collaboration.
